The Brief
We were tasked with redesigning the visual identity for a well-established airport parking brand. Our goal was to position the brand as solid, modern, and relevant to its context – airports, passenger flow, and visibility to a national and international audience.
The Idea
We focused on the concepts of trajectory, evolution, and connection. We resolved a symbolic conflict presented in the original identity by replacing the E, which referenced “estacionamiento” (parking in Spanish), with the P for parking. With a simple design, we made this new identity impactful for Airpark. We accompanied the identity change with applications, signage, and merchandising to ensure memorability.
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