We created the concept of simple beauty, in line with the brand’s proposal: the Brucé formula is all the skin needs. We designed a visual identity that reflects freshness and at the same time shows a quality product. We also came up with packaging with elements that bring along luxury and category to the product: shine, glass, and fine and elegant finishes. We took product photographs and with models, which later became content for their social media. We accompanied the brand launch with styling for Instagram, together with specific strategic communication for Brucé.