famiglia

Brand identity / Merchandising / Creative support / Packaging / Signage / Strategic communication and social media styling / Content creation

The Brief

Create an artisanal ice cream brand, with the vision to become a benchmark in the sector both locally and nationally. Accompany, hand in hand with communication and design, the launch of the brand in social media. Strategically position the concept of “casa de helados”.

The Idea

We created a visual identity in order to make it memorable. The trigger was the turquoise color, present in the tiles on the walls in the first shop: an item that was more than a protagonist, which became a distinctive icon of the brand. The logo is characterized for being close, familiar, friendly, and we accompany it with graphic elements inspired by the ice cream texture.
We worked on the packaging design, creating bags, cone holders, ribbons and napkins, taking advantage of every brand space. We also designed the signage for the different shops. We accompanied Famiglia strategically in their launch, implementing different creative actions to position the brand in the inauguration of new shops.

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