We created a concept that brings to light the differential attributes of the brand: the sidewalk and the pedestrian, representing this group of people that share a lifestyle in constant movement, and a common interest in quality coffee.
That’s how we came up with the name Fulano, to which we gave a street visual identity, inspired in the pedestrian crossing and a range of colours that reflect representativeness.
We strategically accompanied the launch of the brand in social media, designing the Instagram look & feel, and graphically through the design of their packaging and of the shop menu.