laprovitta sliva

Brand identity / Strategic communication & social media styling / Content creation / Applications

The Brief

Redesign the brand visual identity, highlighting its solid career and incorporating the innovation that characterizes its current team. Add one more surname to the brand name.

The Idea

We noticed in this context that the strongest brand attributes were already present: Laprovitta materialised experience and strength, whereas the incorporation of Sliva contributed innovation and modernism. We designed a visual identity that reflects such concepts through a minimalist and pregnant logo. We created a concept that synergistically combines the proposal of the firm.

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