nazca

Naming / Brand identity / Packaging / Strategic communication & social media styling / Content creation

The Brief

Create the first brand of vegan pizzas and plant-based food in the city of Córdoba. Transmit their unique gourmet proposal, highlighting the main brand attributes. Create a concept that captivates the target audience, and a visually attractive identity.

The Idea

We started by defining a strong concept: worldly pizza, earthly pizza. We worked on the life premise that has everything that naturally sprouts up from the ground. “That springs, that sprouts out from”.
We created a name that responds to that concept and designed a visual identity inspired in the language of the earth. We dressed that earthly pizza with packaging that stands out from the competition, worked strategically on social media communication and created the photographic content for Nazca.

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