Create a brand that stands out from the competition regarding product quality, its care and traceability, its career in the sector and technological innovation. Starting from the legacy as a coffee family business, we worked on the concept of “tribute to coffee” and picked the name Rito for this project. We designed a mystic visual identity, connected with the ancestral ritual of the preparation of this drink. We materialised this design by applying it to different types of packaging. We accompanied the launch of the brand in social media, defining a specific communication strategy and the styling of its feed.
We designed their website and organized the brand content for this channel.